Wellness is a billion-dollar industry. More than ever, people are prioritizing their health and investing in things that help support their goals. With a healthcare system overburdened by chronic lifestyle-related conditions, it’s reassuring to know so many are taking steps to maintain good health and reduce their need for utilizing doctor appointments and hospital space.

Of course, the rewards of wellness expand far beyond simply not needing to see a primary care physician regularly. Better mental health, increased work productivity, and life longevity are all benefits associated with maintaining good health.

But are $20 green juices available to everyone? Meal delivery services are great, especially for those interested in cooking healthier, but they’re out of many people’s price points. How do you bring wellness to your community but make it inclusive of everyone? 

5 WAYS COACHES CAN MAKE WELLNESS ACCESSIBLE FOR ALL

1. COMMUNITY WORKOUTS

A quick search in your neighborhood will yield endless workout opportunities, some of them free of charge. Connect with the trainer or class instructor and offer to share your nutrition expertise with the other members. Pre-workout, fueling for endurance, and recovery foods are all great topics that many people struggle with. 

2. COMMUNITY WELLNESS EVENTS

Community wellness events are a great way to connect directly with your neighbors and local businesses. They also serve as a great way to make your services available to those who may need it.

Community centers and churches often host wellness fairs where participants can get their blood pressure, cholesterol, and BMI assessed, but often there is no follow up offered. That’s where you come in! For an adjusted fee, you can offer long-term support to help get their lab work and health indicators back to a safe level. 

3. GROUP COACHING 

Group coaching definitely requires a different skillset than one-on-one coaching, but it can be a cost-effective way for clients to benefit from your services, especially those who may be nervous about working with a health coach.

You will have to spend some time adjusting your materials, but depending on your price-point, you can make a significant income from group coaching while supporting the health goals of those who may not be able to afford personalized sessions. 

4. NEIGHBORHOOD NEWSLETTER

Physical newsletters and newspapers may be losing popularity, but community connection remains strong! Apps like Nextdoor.com are a great way to say hello to your neighbors and let them know about your programs and services.

You could also offer to write a weekly or bi-monthly nutrition and health column, sharing easy tips for healthy living and incorporating or promoting local vendors and businesses.

5. GROCERY TOURS

People who need the most support and guidance with their health are often right in your own neighborhood. Partner with your local grocery store and ask if you can lead a tour or facilitate a demonstration, showcasing their local fruit and vegetable produce.

Make a smoothie or acai bowl live, showing your audience that eating healthy can be efficient and affordable! Consider mixing it up between different types of specialty stores and general supermarkets so you get exposure to a range of people. You could also explore farmer’s markets and restaurants as potential locations for doing a tour or demo. 

Serving communities who have wellness needs outside the realm of expensive smoothie delivery subscriptions and supplement regimes does not mean offering your services for free.

Instead, you can focus on bringing awareness of your business and services to these groups by exploring opportunities for marketing outside of your regular strategy.

Simple, easy to follow health and wellness tips are needed by everyone, but oftentimes people don’t know where to look. By starting in your local community or neighborhood, you can apply a grassroots effort to serve those who need wellness support the most.