Business Skills

Why Your Coaching Business Isn’t Growing (And How to Fix It)

What to do when you're not seeing business growth

Not Seeing Business Growth?

As easy as it is to get caught up in the day-to-day of your coaching business, it’s essential to take time to work on your business, instead of just in your business.

We’ve all been there where we feel plateaued and burned out with the seemingly endless to-do list. Meet with clients, answer emails, create content for social media, work on that project that you started five months ago, and the list goes on. 

ITN founder and CEO Cynthia Garcia has three simple tips for how to shift your energy and focus on growing your business.

It’s important to take time to identify your strengths, get really clear about what you’re doing and why you’re doing it, and set a clear vision for your business.

Figure out what you can automate or outsource so that you can do the things that you love, and do them efficiently. Think about where you want to be in three months, six months, and even a year from now.

These exercises will help you get back in that creative space and build the coaching business that you’ve always dreamed of.

Listen in to hear more about Cynthia’s transition from feeling stagnant and overworked to inspired and successful.

An inspirational quote from episode 29

A button that says, Share this photo to Facebook

Listen to Discover...
  • Why it’s crucial to think about more than just the day-to-day details of running your coaching business 
  • Signs that you’re working in your business instead of on it
  • Cynthia’s top three tips for how to think beyond the daily to-do list 
  • How to stay focused on the things that really matter 
  • Tips for automating time-consuming tasks

Episode Resources:

Listen to The Transformational Nutrition Podcast on Apple Podcast Spotify Stitcher

Ready to take the next steps toward becoming a Nutrition Coach?  Download our detailed Course Catalog

Want to hear more from the ITN student featured in this episode? Connect with Darcel!

Read the transcript for this episode:

[00:00:00] Cynthia Garcia: Is that a clear vision for yourself and your business? You can’t make progress toward something if you’re not even sure what it is that you’re trying to progress toward.

Welcome back to the Transformational Nutrition Podcast, the podcast that is redefining nutrition as anything that feeds you physically, mentally and spiritually. I’m your host. Cynthia Garcia, the founder and CEO of the Institute of Transformational Nutrition. And in today’s episode, we are talking about how.

On your coaching business rather than just working in it. Okay. So listen, I know what it’s like to start a brand new coaching business. I do. I’ve been there too. You get your first client then your second, then your third, pretty soon, you’ve got a few clients and life is looking good. You feel successful.

You’re like, man, I can do this. This is great. I’m living the life and that’s fantastic. But maybe a few months ago, And you’re still working with the same clients you had when you started, but maybe now you’re struggling to reach new. You don’t really have time to post much on social media or to write a weekly newsletter and communicate with your audience.

Because again, you’re working with clients right now. You might think that you are content with the clients that you have and listen, you might be, and that’s great, but you also might be wondering why you haven’t grown so much. You might be thinking, gosh, is what I offer good enough. Or, you know, am I going to just coach the same client?

Forever. Like don’t, I need to be reaching out to new clients, but gosh, I really don’t have the time. What do I do? It feels like you’re caught in this sort of catch 22 situation. I get it because I’ve been there. And I want you to know that you aren’t doing anything wrong in your coaching. The problem is you’re stuck in the day to day.

You’re stuck in your coaching business rather than being able to think about the bigger picture of how to expand it. Now you think, ah, I don’t know, like maybe I’m stuck in my day-to-day business. I don’t know. Well, here’s what that can look like to clear up any confusion. When you get lost in the necessary day to day operations, you find yourself just going through the motions, doing what needs to be done doing what’s right in front of you, but there’s not enough time leftover to do anything.

Maybe you spend time on an elusive project that never seems to get finished. You know, it’s a great idea. You know, what would help your business? It’d be great for you. It’d be great for your clients, but you can’t quite manage to get a finished because you’re too busy. You guessed it going through the day-to-day.

Working with the same clients, maybe you feel unmotivated and overwhelmed. And maybe when you think about the future of your business, instead of looking at all the ways you can grow and getting excited, you might be feeling anxious and stressed because you don’t know how you’re going to stop doing the day to day to actually build that business.

This is a very common issue for coaches. Trust me, I’ve been there too. You feel like you need to be handling everything when it comes to your business. And if you’re just starting out, it can be really hard to grow because you’re so focused on maintaining. Is any of this feeling familiar? If so, I want to talk about that today and walk you through some tips for getting past this.

This week, we are spotlighting Darcell Osei, a recent graduate of our certified transformational nutrition coach program here at ITN to begin, let’s hear a little bit about Duracell’s background and the why behind her decision to become a certified coach.

[00:03:48] Darcel Osei: Well, I was going to do a masters in dance science because I’ve always kind of, I’ve always been interested in the science side of things as well. I’m currently a sports massage therapist. So when I went to uni, I did kinesiology major alongside dance. So when I graduated, it was making the decision whether I wanted to be a physiotherapist.

So whether I wanted to dance and obviously I chose dance. So I thought, okay, let’s get back to the science side of things. So I was going to do my masters, not really knowing what I was going to do with it. It was one of those I was going to do my master’s because I felt like I should do my master’s.

Cause that’s the thing that people do. But a friend of mine, who’s also an ITN grad, put me onto a podcast called the model health. The guy who does the podcast is action, ITN grad as well. And it was, I remember that shift and I remember the first episode I listened to, I was running in the park and it just reminded me how much control we have over our own health and just the little things that we can do to just boost our health and wellbeing.

And then I got to the episode in the podcast where he talked about it. And he was encouraging people to kind of go down that route to, you know, be a vessel of, you know, sharing this information as well. And I was like, this is what I have to do. I 100% need to do this. And I mean, it didn’t even take a lot of thinking or going back and forth.

It was just like, this is what I have to do.

[00:05:16] Cynthia Garcia: There are three tips that I want to share with you. So let’s dive right in as your health and coaching business be Instagram, or as you begin to try to grow it, it’s essential that you take time to identify your strengths. So this is tip number one, identify your strengths. Pinpoint what you can delegate to other people that will free up precious time and creative space to shine at the things that you do best start by taking a look at your business and make a note of the task that slow you down.

These might be the tasks that someone else could do more efficient. And no that acknowledging this isn’t a weakness. In fact, it’s the sign of a successful leader. You’re getting out of your own way. So you can be more, not necessarily do more, but be more at the end of the day, it’s your job to lead your business and steer the ship.

And no one is ever going to do that as successfully as you. So you can have the vision that other people can help you execute it, make sense, taking the time to do. Now to analyze your strengths. Now we’ll help you decide if it’s time to bring on a team member or maybe to outsource certain things so you can continue growing.

And if you don’t necessarily want to hire someone else to help you, this can also mean looking at what you can automate. Are you using a software so that you’re not manually posting on social media? Are you batching content creation? Do you have systems in your business? So someone else could come in and take over those.

These sorts of things will free up your time and allow you to schedule time. That’s devoted to bigger thinking instead of just tasks switching throughout the day, going from one thing to the next, to the next and ending up, burnt out in the process. All right. Let’s check back in with ourselves to hear her talk about finding her ideal client and what her life has looked like since she graduated from ITN.

[00:07:11] Darcel Osei: I realized that my ideal client is kind of not to sound narcissistic, but me, I want to really serve high achieving women who are trying to achieve success in their life and kind of underlying. With getting their hormone health and balance as well. And it kind of speaks to, I guess, my own journey going through lockdown, being a mom of a little one, I could tell that just my home ones were all over the place.

I mean, they were really just running away with me. And then I was trying to get through this cost to create my own business. So those were the two things I needed. I was like, okay, I need to get my homelands and the controls so that I can feel a little bit balanced and then be able to kind of create the success in this business that I want.

And I’m going to be really honest and vulnerable because this might actually be helpful to the graduates as well, as excited as I was to do the cost and come out of it and get ready to coach I graduated. And all of a sudden this site. Incredible imposter syndrome and fare of putting myself out there kind of took hold of me.

And I thought, okay, I need to build my confidence as a coach. How can I do that? But take a little bit of the pressure off of it. So what I did was I put out a post inviting five people to have two free coaching sessions with me. So I thought this way I can. Create some impact in their lives while gaining some coaching experience.

So I’m currently in the process of doing that. And I’m quite, I’m really enjoying that because it’s just such a beautiful feeling at the end of every coaching session to feel like, you know, they’ve had just one really good takeaway or they have something new that, you know, they can look forward to that they hadn’t really thought was possible before.

[00:09:08] Cynthia Garcia: The second tip is to get really clear on what you’re doing and why you’re doing it. We all have these tasks that we feel like we just have to do. And none of us look forward to doing them. There are things like spend time on social media or responding to emails, but here’s the thing. Do those things really.

They really matter, or is it just things that you feel like you should do because everyone else is doing them a quick hint is most of the time you can find at least one to two things that you’re doing consistently, that aren’t worth your time or energy and that aren’t even worth automating or delegating.

So think about the time that you spent. In these things like responding to emails, emails, or other people’s priorities for 99% of the time, there might be some things in email that are yours, but essentially when you just work from email, you’re satisfying other people’s needs, but not your own. So are those things that important?

Take a look and see what you can stop doing in your business because they just don’t move the needle. The third thing, the third tip. It’s to set a clear vision for yourself and your business. You can’t make progress towards something if you’re not even sure what it is that you’re trying to progress toward.

So understanding where you want to be in three, six, or even 12 months, we’ll give you the guidance that you need to create clear map of how you’re trying to get there. Now, listen, obviously this will require you to set aside some time to think about this and to map these things out. But it should also be fun.

I mean, listen, it’s your future that you’re creating. Remember why you started your business in the first place and spoiler alert it wasn’t to be miserable and overworked. So why are you doing this? What is the future that you want to create for yourself? Start at the end goal and then work yourself backwards and make sure that you’re focused on doing things now that will get you where you want to go in three, six or 12 months from.

Coaching can be a tremendous pathway to success. We asked ourselves to share some of her biggest moments of success since starting her coaching journey. So let’s tune in and see what she said.

[00:11:26] Darcel Osei: I think something that’s made me really proud and it might, it might seem like a small thing, but I walked away kind of feeling like, oh, this is, this is what you can do for people. I was speaking to someone who is somebody that took me up on those free sessions and, you know, she had been made redundant and she said that she just had this feeling that she was useless.

And we just, I kind of talked through and got her. Tell me what her ideal life would look like, and it was completely different to what she’d been doing. And suddenly I felt like I, at some point she did say that it was impossible because of different areas and different obstacles, which we then talked about and how she could overcome them.

And I felt like towards the end of the session, she was seeing the possibility of that. And she was actually going to take some action steps to move to what’s that, and that felt really amazing to help her see something that she saw was impossible. I feel like that’s one of my big successes so far.

[00:12:32] Cynthia Garcia: This makes sense, right? To stroke us on your longterm goals while also looking at your short term goals. And then what you should do is check in every single week and every single month to see if you’re on track toward reaching these bigger goals that you have for yourself. If you’re not don’t despair, simply do what the rest of us do.

And course correct change course as you need it, but make sure you stay focused on the things that. Matter, otherwise you’ll burn out and I see lots of coaches leave the industry because they don’t know how to handle what’s going on in the day to day and still pursue their bigger dreams. So get clear on that is easy as it is to get caught up in the day-to-day.

You must make sure that you are taking time to work on your business instead of just in your business. This really is the only way you’re ever going to be able to grow your business while still enjoying the life of freedom that you signed up. You can’t expect to get new clients, make more money and have more freedom.

If you’re just busy replying to emails or scheduling social media posts, or just coaching the same clients. And you definitely don’t want to get burnt out in the process of trying to do everything at the same. Now, I know that deciding to become a nutrition coach can feel like a big decision, probably because, well, it is.

So let’s listen in for the advice that Darcell shares for anyone who may be on the fence about taking that next step.

[00:14:05] Darcel Osei: I think if you’re on the fence about ITN, the fact that you’re even considering it means that you want to serve and have impact in people’s lives. And I think if you really want to have a huge impact in the lives of. Then 100% do it because I think it just really equips you in every way to really help just individuals from a very holistic angle, just the mental, the physical, the spiritual.

So if you really want to have powerful impact in the lives of others, 100% enroll with ITN and about the fare of putting yourself out there. I think what I’ve learned. Again, I mean, a lot of what I learned in the course has helped me so much along the way is that fair is not going anywhere and we can actually use it to our advantage.

And if we just take a moment to figure out what that fare is telling you, then eventually you get to the point where you can just feel the fear and do it anyways. And if you just really think about what’s the worst that could happen. If you put yourself out there, it’s actually not that bad. So you better off do.

[00:15:17] Cynthia Garcia: From personal experience. When I switched from working in my business to on my business, I was able to think more creatively come up with better ideas, help my clients more because I wasn’t so tuned in to just their day to day. I was actually getting inspiration from external sources. I was reading more.

It was studying more and everyone benefits. From it. I was able to refocus on my goals, my dreams, my desires, the people that I wanted to help and how and why. And that motivated me to keep going. It motivated me to stop doing the things that didn’t move the needle. And eventually when I could afford it, it motivated me to get help doing all of the things that I wasn’t great at.

And I just didn’t like doing the things that were in the business rather than on the business. Even if you were just starting your coaching business, you may want to start implementing some of these tips now so that you can continue to grow and expand without getting overwhelmed in the process. I wish I had known these things when I first started my business, but hindsight is 2020, I suppose.

And that’s why I’m sharing this with you.

Okay. Let’s check in with our cell one last time to get her take on what nutrition coaches can provide for people and why coaching is so important, especially in this day and age that we live in.

[00:16:52] Darcel Osei: Uh, what I would say is I truly believe that what we do as coaches is really important. I mean now more than ever. It’s so critical because people are, you know, afraid and people are anxious and, you know, people are trying to get on with their lives and not really sure where to start. People are trying to create things for themselves.

People are trying to create good health for themselves and they don’t know where to start. And I think what we do is so critical because we can just. You know, off of people, information and help to educate them on all of this incredible new research and even just get them to see things from a different perspective and see the possibilities from themselves and actually reach those possibilities and beyond.

So I think that what we do is really critical and really important. And that’s the other thing, you know, every time I start to feel the fare, I remember what I actually have to offer. And how helpful that could be to someone. So I’m going to let that be my driving fullest and not the fair

[00:18:13] Cynthia Garcia: Listen, if you’re not yet a couch, but you’re interested in becoming one. This is a great time to become a student at ITN. You see, we recently launched a brand new limited time success series of free masterclasses that we’re offering only to. Students, this is important because we know your success matters.

We know that getting you out into the world where you can make a great impact as well as make a great income is everything. And we know that we live in a world where people so desperately need your help. So if you want more details on all of the new classes that we are offering right now, go ahead and check out the slash.

If you have enjoyed today’s episode, please rate and review the show so we can keep spreading this wisdom to other people and teaching them how to feed themselves physically, mentally, and spiritually. Don’t forget that you can see all the show notes for this episode, as well as other resources over a transformation on 0 2 9.

Thank you so much for joining me and I’ll see you back here next week for a brand new.


+ show Comments

- Hide Comments

add a comment

Leave a Reply

Your email address will not be published.

Sign up below to learn exactly how to turn your passion for health into a nutrition certification and begin living the life of your dreams!

Watch the mini-series now!

Discover YOUR