How to Make Money as a Health Coach with the Profitable Niche Finding Formula
Who do I coach? What kind of coach should I be?
Health coaching is on track to become a booming $8.87 billion industry by 2025, and the demand for skilled coaches is rapidly increasing.
If you’re exploring how to make money as a health coach, imagine this could be your life:
You whip out your phone and snap a selfie. Since today is the first day. And as long as you can remember that you aren’t stuck in a morning commute or dealing with office politics, while your coaching business just made another $3,000 a smile crosses your face as you see another email from a customer saying you changed my life. This and so much more is possible for you.
And to get started, it’s important to choose your niche and decide what topic you’ll coach people on.
To do that, we’ve created a Niche Finding Formula.
Let’s dive into it now:
Step 1: Choose Your Profitable Coaching Niche to Make Money As A Health Coach
When considering how to make money as a health coach, selecting the right niche is crucial.
Ask yourself, what topic should you coach on?
The key is solving a problem that people are willing to pay for.
Typically, clients are looking to invest in solving problems in three key areas:
- Something that makes them feel better. (confident, loved, or happy)
- Something that makes them be better. (better at public speaking, relationships)
- Something that makes them have more. (more money, time, or freedom)
These are the desires that drive people to spend money on health coaching services.
To help find your niche, ask yourself:
- What personal struggles have you successfully navigated?
- In what areas do you excel?
- What are you deeply passionate about?
- What type of problems are you eager to help people solve?
- What kind of advice do people often seek from you?
Step 2: Phone A Friend for Help on How to Make Money As A Health Coach
A helpful activity for finding your niche as a health coach is to reach out to at least three people who know you well.
Tell them you’re starting a health coaching business and ask about what they believe you could help people with. This feedback can be eye-opening and can help you understand how to make money as a health coach by leveraging your unique strengths.
As the saying goes, you can’t read the label when you’re inside the bottle. But, your friends can! What they share just might surprise and delight you.
Step 3: Narrow Down Your Niche to Make Money As A Health Coach
In the realm of high-ticket coaching, three industries stand out:
Since we’re discussing how to make money as a health coach, let’s focus on the health industry.
Choose a specific topic within health coaching, such as weight loss, and then narrow it down even further.
For example, consider specializing in weight loss for new moms or hormone balancing for post-menopausal women.
It might feel counter-intuitive but choosing a specific area to focus on can help you charge higher rates and make it easy for clients to say yes to you! They are looking for specific solutions to specific problems.
BONUS: The Top In-Demand Niches to Make Money As A Health Coaches
Here are some of the top in-demand niches right now for health coaches from the latest Health Coaching Industry Report by YourCoach.
- Weight Management
- Women’s Health
- Mental Health
- Active Aging
- Gut Health
- Corporate Wellness
- Brain Health
- Men’s Health
- Metabolic Health
- Children’s Health
- Sleep Health
- Hormonal Balance
- Heart Health
- Hormone Health
- Autoimmune Disease
- Diabetes Prevention
- Detox Programs
- Men’s Health
- Pain Management
- Acne/Clear Skin
- Digestive Health
- Holistic Health Coaching
- Teen Coaching
- Self-Care Coaching
- Paleo Diet
- Cancer Coaching
- Alcohol Cessation
- Coaching for Introverts
- Executive Health Coaching
- Vegan Diet
- Eating Disorders
Pro Tips to Help You Make Money As A Health Coach
Let’s look at some pro tips on solving a problem that people are willing to pay and choosing a profitable coaching niche:
Pro Tip #1: You are perfectly positioned to serve the person you used to be.
If you’ve overcome your own health challenges, you’re uniquely positioned to coach people who are currently facing similar issues. Your personal experience is invaluable and can guide you on how to make money as a health coach by relating to and connecting with those clients. You know their needs well because you were them at one point.
Pro Tip #2: Don’t overthink your niche or coaching focus. It’s only a gateway.
The fact is, no one has just one health concern. Typically, they have many. Choosing a niche is simply a way to get clients without having to waste time or money marketing to everyone for every problem. Once they’re a client, you can coach them on many different areas.
For example, let’s say you’re a weight loss coach for new moms who want to lose those last 10 pounds. Once they lose the weight, they will likely need support in other areas such as planning healthy meals since they’re busy, managing and reducing stress, or finding time for self-care. The possibilities are endless!
Pro Tip #3: Look for what people are already paying for.
If you decide that you want to coach on a specific topic and you Google that niche and no one is offering it, it’s probably because no one wants it. Instead, look at what people are already paying for. And don’t worry about competing against other coaches because you’ll stand out by just being you! You have a unique story, journey, and approach to coaching, and no one can be you!
Wrapping up, the health coaching world is booming, and it’s ripe with opportunities for you to make money as a health coach!
So why wait? Get started with our FREE Masterclass and let’s transform lives together—starting with yours.