In the words of Apple executive, Steve Jobs, the only way to do great work is to love what you do. Jobs was known for his love of technology and innovation, which is why he spent countless hours creating and prototyping new ideas.

It’s estimated you’ll spend over 90,000 hours working during your lifetime, so isn’t it important you’re at least spending that time doing something you like?

That’s why we offer passion-based learning – a tried and tested teaching method that allows you to learn what you love. Passion-based learning is a cornerstone of the Certified Transformational Nutrition Coach (CTNC) certification program, which helps set our program apart from other coaching courses that only provide generalized coaching content and cookie-cutter curriculum with no real road map to help you become the coach you want to be.

Passion-based learning allows you to study ideas and topics that truly interest you. Let’s dive into how this unique teaching method can help you stand out as a coach and create a career you’ll get excited about every day.

PASSION-BASED LEARNING: MAKE A DIFFERENCE WHILE DOING SOMETHING YOU LOVE

LEARNING WHAT YOU LOVE

Identifying what really drives and motivates you is what passion-based learning is all about. Instead of touching the surface of the basics, you can deep dive into a specific practice area of choice, allowing you to hone your skills and develop an authority of expertise. Do you want to study any old coaching course just to get a piece of paper, or do you want to nurture your passions, transform them into a six-figure salary, and have a career you love waking up for every day? Let your passions drive your educational choices, and say goodbye to stress and burnout forever.

CHOOSING YOUR OWN FUTURE

Many people go through the motions of college, followed by a role in a field related to their degree. They might make a good salary and enjoy the company of their coworkers. They might even enjoy some of their projects. But do they truly love their job? Most of the time, the answer is no. Following your passions and learning what you love allows you to build a career and a job you actually enjoy. When you love what you do, you have total control over the future you want to build for yourself.

SPECIALIZE YOUR FOCUS

Who doesn’t like getting two for the price of one? At ITN, your Certified Transformational Nutrition Coach (CTNC) program includes two certifications for the price of one. First, become a CTNC, then choose an area of focus to specialize in so you come out of your program with all the tools you need to do what you love as a specialized coach.

If you aren’t sure of your passion before enrolling, chances are you will develop some interests along the way. A specialist coach certification is the best way to continue growing this interest and expanding your knowledge. Allowing your interests to set the scene for future educational opportunities is passion-based learning in action.

We offer eight different specialist certifications:

• Certified Autoimmune Specialist
• Certified Cancer Specialist
• Certified Diabetes Specialist
• Certified Digestive Health Specialist
• Certified Holistic Health Specialist
• Certified Hormone Specialist
• Certified Mental Wellness Specialist
• Certified Weight Loss Specialist

Needless to say, there’s a pathway for all passions. You might be thinking, “Why specialize when so many can benefit from general health and wellness support?” That may be true, but as the health field continues to evolve, more people are seeking out providers who can dig into their symptoms and really help them heal.

Just as there are specialist providers within conventional medicine – cardiologists, pediatricians, etc. – there is a growing demand for specialists within the modern health environment, too. Wouldn’t it be amazing to not only work in an area you’re passionate about every day, but to also dedicate your time researching and diving deep into your passions so they can help you stay on top of your game?

NICHING DOWN

Once you’ve established your specialist pathway and you’re truly working in an area you love, congratulations! You’ve essentially niched down! But what exactly does this mean? Niching down means you’re offering specialist services to your client base and network. With you, they’ll receive hyper-specific information that’s tailored exactly to their symptoms and needs, which means you’ll stand out as coach! Offering specialist services to a niche market requires you to stay well-informed and on top of the latest and greatest cutting-edge research but it also means you can charge a premium for your services.

THE TAKEAWAY

Passion-based learning or “learning what you love” may seem simple – and it is – but it has a much bigger long-term benefit than you would imagine. Firstly, by allowing your passions to help tailor and guide your education to topics and areas of study you enjoy, you can begin carving out a career you truly love and a future you get excited about every day.

Once you’re doing what you love, specializing is a natural next step which allows you to focus your time and energy into staying on top of cutting-edge research and information. Before you know it, your passions have guided you to become an expert in your field, working with a niche group of clients, and charging higher rates.

Passion-based learning should and can be extended to clients too since real results come from a place of interest and importance. If your client enjoys taking long hikes on the weekend do you think they’ll benefit from a worksheet touting the benefits of 30-minute high-intensity workouts? We don’t think so either.

Nurture and highlight their passions, create a personalized protocol, and watch them get real results. That’s what you learn when you enroll in a school that focuses on passion-based learning.

Welcome to the Modern-Day Coaching School for the Forward-Thinking Coach™.

Not sure which coaching school is right for you? Head here, How to Choose the Coaching School That’s Right for You.