Coaching Skills

How a Health Coaching Niche Sets You Apart From Competitors

How A Health Coaching Niche Sets You Apart From Competitors

Health Coaching Is on the Rise

Whether you’re thinking about becoming a health coach or you’re already taking courses to become a Certified Transformational Nutrition Coach (CTNC), you couldn’t have picked a better time to take control of your future.

Health coaches are more in demand than ever, and it’s estimated that over 60 percent of people in the U.S. are interested in working with a health coach. Business is booming and this is a $6.4. billion industry, which is predicted to continue to grow at a rate of 5.4 percent a year!

Aside from giving you freedom and the lifestyle you’ve always dreamed of, you’ll also have the knowledge and tools to transform so many other lives as a coach, which is such an incredible gift.

On top of that, CTNCs aren’t just health coaches. With your certification from ITN, you’ll be trained in a holistic approach that includes physical, mental, and spiritual nutrition.

Passion-Based Learning Sets You Up For Success

Here at the Institute of Transformational Nutrition, we believe that the best way to set yourself up for success is to learn about what you love and the topics that really interest you.

How’s that old saying go? “If you love what you do, you’ll never work another day in your life?” Imagine waking up every day, excited to get out of bed and do work that you not only love, but that you’re proud of?

With our passion-based learning approach, you’ll be able to narrow your niche for the type of coaching you want to specialize in, based on your passions… and what truly interests you.

At ITN, your Certified Transformational Nutrition Coach (CTNC) program includes two certifications for the price of one. First, become a CTNC, then choose an area of focus to specialize in so you come out of your program with all the tools you need to do what you love as a specialized coach.      

  • Certified Autoimmune Coach
  • Certified Diabetes Coach
  • Certified Cancer Coach
  • Certified Hormone Coach
  • Certified Holistic Health Coach
  • Certified Weight Loss Coach
  • Certified Digestive Health Coach
  • Certified Mental Wellness Coach
  • Certified Life Coach

Narrowing your coaching focus makes you even more attractive to prospective clients for several reasons.

Want to learn more about our specialist certifications? Connect with a Success Coach!

Having a Specialist Coaching Certification Positions You as an Expert

Having a Specialist Coaching Certification Positions You as an Expert

With one of ITN’s specialist certifications, you’ll be seen as an expert in the area you choose to focus on, and people will be eager to work with you.

When you pursue a specialist certification you’re passionate about, you’ll dive deep into the topics at hand, which will give you a thorough understanding of how to help your client truly transform their health, for good.

You’ll have all of the knowledge and tools to cater to their specific health struggle, plus, since you’ll be focused on work that you’re passionate about, you’ll be up to date on all of the latest trends and research in that area.

If someone has a specific health problem that they need a coach to solve, they’re going to want to work with someone who understands them and has as much information on the issue as possible.

Niche Markets Open You Up to More Potential Clients

Your first thought may be, “If my niche is smaller, won’t there be less of a client base to tap into?”

The truth is, because there are fewer coaches who are certified in your specialty, you become even more in-demand for the group of people who need your specific services.

When people are searching for a coach there’s an underlying reason. Odds are good that they have a specific problem that needs to be solved. They aren’t just thinking, “I want to improve my health, so I need a health coach.”

What’s really going through their head is more along the lines of, “I’m having all of these stomach issues. I need a digestive health coach to get to the root cause of my symptoms and help me heal.”

Or, take a woman having trouble with menopause. She may be looking for a hormone health specialist to help her get things back in balance.

If you were having hormone issues, which coach would you want to work with? One who is more generalized, or a Certified Hormone Coach, who has deep knowledge and experience with hormone imbalances? There’s really no question here.

You’ll Attract Ideal Clients

Finding potential clients is just one part of the equation in any business. You don’t just want clients – you want ideal clients. Clients who want to work with you, who don’t just desire what you’re offering, they actually need you if they’re going to live a healthier and more active and fulfilling life.

It’s a whole lot easier to have a successful business if you have clients seeking you out and knocking on your door.

The Time Is Now

As the need for health coaches continues to grow, so will the need for specialists in niche areas. If you decide to become a CTNC, you can rest assured that you’re well on your way to living life on your own terms – a life you’ve always dreamed of.

We’re here for you. We’ll give you all of the tools you need to launch a career that gives you time, freedom, and unparalleled success. And we’re here to support you every step of the way.

We can’t wait for you to become the next ITN success story!

For extra support and to connect with others who are on the same journey, join our Transformation Generation group on Facebook.

Don’t spend another moment waiting for the life you love to begin. Enroll today!

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