Personal branding is a crucial part of building and shaping a nutrition coaching business. However, not many coaches truly understand what it takes to build a strong personal brand.

So think of it this way — when you think about going to the grocery store and grabbing things like yogurt, bread, frozen fruit, cinnamon, do you automatically think of a specific brand that you always grab?

Maybe you always grab the same coffee creamer, or the same tortillas.

You don’t even need to think as you walk down the aisle of the grocery store to grab that item. Your brain subconsciously registers the colors and fonts of the products, the packaging the products come in, etc. You can quickly grab and go because you trust that brand.

Now, of course, your coaching business is not the same as a coffee creamer. However, building a personal brand has the same effect.

Your personal brand shows people who you are, what you can do for them, and it helps them trust you.

At its core, personal branding comes down to 3 key actions — clarity, consistency, and constancy.

Clarity: How easy is it to understand who you are, what you do, and why people should purchase your products?

Consistency: Does your messaging come across as uniform, or do you often switch styles?

Constancy: Do you show up every day in front of your audience?