So, you’re on the path to becoming a successful coach. Why did you choose this career in the first place? Were you driven by your own personal health struggles? Did you crave more meaning, more fulfillment, more money? Was it the idea of working from home, creating your own hours, while living a life of freedom? Did you want to help people truly change their lives?
You’re likely clear on why you started, but you’re not sure how you’ll do it all. How you’ll serve your clients while still protecting your time and energy. How you’ll make a successful income as a coach. How you’ll help your clients work through their deep-seated trauma. How you’ll feel fulfilled each and every day and know you’re finally living your dream life.
Two of the most effective ways to grow your coaching business are through one-on-one coaching and group coaching. While you’re certainly not limited to these options, they’re great places to start – especially if you’re looking to dive deep with your clients or create connection and community.
One-on-one coaching is exactly what it sounds like – coaching one client at a time. This is a powerful way to get experience as a coach, build a strong rapport with your clients, and truly create change in people’s lives.
One-on-one coaching is also a powerful tool for you to discover what you want to specialize in. Many coaches pick a specialty only to find out that once they have been coaching clients one-on-one, a new area appears that they enjoy even more.
The Benefits of One-On-One Coaching
Simplicity: All you need to get going is a client, a meeting place, or an online communication tool like Zoom or Skype.
Flexibility: Many coaches love one-on-one coaching because you can do it anytime, from anywhere. It’s easy to fit it in even if you have a full-time job because clients often want to see their coach in the evenings or on the weekend because they also work a full-time job!
Batching: Batching is doing similar tasks at the same time for increased productivity. You can schedule your coaching calls back to back so you are in the coaching zone and your clients get the best of you while you maximize your time!
Global Market: Another great thing about one-on-one coaching is that you have a global market of clients. Of course, you can start locally if you prefer to serve your community. However, if you want to branch out, you can find clients all over the globe, which results in you having a bigger impact and making more money!
Rates: The rates for one-on-one coaching can vary widely, however one of the best things is that you can set the rates for the Signature System that you offer as competitively as you want since no one else offers it.
The Challenges of One-On-One Coaching
It can be difficult to serve a large audience of people and at times you might find yourself feeling overwhelmed.
To protect your time and energy you can…
- Offer a high-end private coaching program. This can include a coaching package of six sessions at your desired price based on the value you’re providing. You can offer tiers – silver, gold, and platinum – with in-home coaching sessions, guided yoga or meditation practices, meal delivery services, supplements, and more!
- Serve a larger audience in less time while making more money by offering group coaching.
Creating a group coaching program can be a great way for your clients to work together towards a common goal. It is helpful for creating connection and community, which leads to lasting transformation.
And while it’s great for your clients, it’s also great for you too! Whether you’re looking to serve a larger audience, protect your time and energy, or increase your income – group coaching is worth exploring!
The Benefits of Group Coaching
Simple: Just like one-on-one coaching, you simply need an online communication tool to make this effective. There are numerous types of software including online conference tools, free conference lines, and more to help you coach your clients with ease. You can even host your group coaching sessions in a private Facebook group.
Affordable for Clients: This is a great perk of group coaching for both you and your client since they will typically pay less for group coaching than they would for private one-on-one coaching, but they will still be able to reap all the benefits.
Opportunity to Upsell: You can add value to your clients and your program by offering additional individual private coaching incentives to dive deeper when needed. This is a great way to upsell your coaching offers and ensure those clients who need a little extra attention have the option to receive it.
Quantity Is Key: Your client will typically pay less for group coaching than they would for private one-on-one coaching, however, because it’s a group of people, you actually end up making more. For example, you could have one client at $200 per hour or 20 clients in group coaching at $50 an hour which means you will make $1,000 an hour for that coaching session. This is a very powerful way to leverage your time and people love coaching in groups!
Protect Your Time & Energy: Serve multiple clients efficiently and help them achieve a more powerful transformation in a shorter amount of time with group coaching. You can only trade so many hours for dollars before burning out, and group coaching is a great solution for increasing both your income and your capacity to take on clients.
Accountability & Connection: Many clients find that group coaching gives them a cherished connection with others and offers them even more accountability!
The Challenges of Group Coaching
The challenge that can sometimes come up in group coaching is making sure each client gets personalized coaching in the coaching sessions.
Here are a couple of ways to overcome this challenge:
- Set strict time blocks for each person to ask questions and share anything they need to.
- Get specific on each person’s goals and what kind of coaching they need.
- If possible, put clients with similar goals in the same group.
Still not sure what form of coaching is best for you? While we typically recommend our coaches start out with one-on-one coaching, it’s ultimately up to you!
Take some time to get clear on your goals. To help you start, ask yourself these questions:
- How many people do you want to serve?
- How many hours do you want to commit to your clients?
- Do you want to dive deep into your coaching sessions?
- Would you like to create a community?
And remember, you can serve your clients one-on-one and in group sessions. You can do both!
Want to truly create change in people’s lives?
We make it easy here at ITN with our Transformational Nutrition Health Assessment Intake Form, Symptom Decoder, Health Map, and more! If that weren’t enough, we also provide you with a 90-Day Done for You Coaching Session Outline. We’ve essentially removed the guesswork so you can focus on doing what you love while making a difference in the world. Learn more about our modern-day coaching certification.